Categories: NewsEducation

Why parents listen to shock jocks more than teachers

<h2><em>Last week NAPLAN results were released&period; Adam Voigt woke to judgement of teachers&comma; once again&comma; and filmed an encouraging video reminding teachers to switch off to the self-appointed &&num;8220&semi;experts&&num;8221&semi; and back themselves&period; Here he explains what we can do to make sure parents are listening to teachers instead of the radio&period;<&sol;em><&sol;h2>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;www&period;youtube&period;com&sol;watch&quest;v&equals;Nsh9No7V6KE">Here&&num;8217&semi;s the video if you missed it<&sol;a><&sol;p>&NewLine;<p><strong>Why parents listen to shock jocks more than you<&sol;strong><&sol;p>&NewLine;<p><strong>By Adam Voigt<&sol;strong><&sol;p>&NewLine;<p>The cult of expertise that’s flooding across the national schools conversation concerns me&period; It seems that&comma; these days&comma; anybody who has walked past a school in the last three or four decades is fully qualified to comment on your decisions&comma; your craft&comma; your technical skill&comma; and your capability to complete the task of educating&period;<&sol;p>&NewLine;<p>I often make the joke that if merely using the system &lpar;even as a student a looooong time ago&rpar; qualifies you fully as an educational expert &&num;8211&semi; then surely using a toilet qualifies you as a plumber&excl; Further&comma; this subjective criticism seems to be more pointed and acute for teachers than for any other profession&period;  You wouldn’t tell your doctor how to fix your injured knee&comma; you wouldn’t tell your lawyer how to build her concluding remarks to a jury and you wouldn’t tell your mechanic the only way you wish your car to be serviced&period;  You trust their expertise&period; And above all the petty squabbles over the minutiae of what is happening at schools&comma; it’s that absence of trust at the root of this problem&period; So how do we begin the task of winning back the position of trusted advisors so that when a prominent shock jock speaks up on the edu-issue of the week&comma; we don’t come under attack&quest;<&sol;p>&NewLine;<p>I’d contend there are four key things that we can do to at least sneak us past the Alan Jones and Steve Prices of the airwaves&colon;<&sol;p>&NewLine;<p><strong>1&rpar; Communicate through non-traditional means&period;<&sol;strong><&sol;p>&NewLine;<p>What works for the shock jocks is that they have a captive audience for the school run or the trip home from work&period; Your school or class newsletter doesn’t achieve that&period; But what does get their attention is their pride and joy… their children&period;  Could you send home a video of the class work focus of the week starring your students&quest; Could you run a weekday webinar &lpar;recorded for those who can’t attend&rpar; about how parents can help learning at home&quest; Could you move on from print communication being your default means&quest;<&sol;p>&NewLine;<p><strong>2&rpar; Talk about your purpose and your expertise&period;<&sol;strong><&sol;p>&NewLine;<p>Eliminate from your key communicative devices all operational aspects that be found out in other easy ways &lpar;such as TiqBiz&rpar;&period;  Talk about pedagogy &lpar;and use the word&excl;&rpar;&comma; talk about learning outcomes&comma; talk about contemporary learning approaches&comma; talk about ICT integration&comma; and discuss how you are explicitly working with parents to build empathetic and successful citizens out of their children&period;<&sol;p>&NewLine;<p><strong>3&rpar; Get ahead of the game&period;<&sol;strong><&sol;p>&NewLine;<p>Ensure that your parents have heard multiple messages from you about your responses to poor behaviour choices&comma; bullying&comma; instructional style and your intentions for parental involvement … before the you-know-what hits the fan&period; At crisis point&comma; parents become emotional and we say some outrageous&comma; destructive&comma; and unproductive things when under duress if we don’t have the information already in our heads to refer to&period; If there are no surprises when these challenges arise&comma; then we’re far more likely to have them on our side&period;<&sol;p>&NewLine;<p><strong>4&rpar; Speak to the future&period;<&sol;strong><&sol;p>&NewLine;<p>As many parents are referencing their questions on a very outdated view of what the educative purpose is&comma; it’s important to make distinctions between what school was for back then and what it’s actually for now&period; The Institute &lpar;University of Phoenix&rpar; has released a &OpenCurlyQuote;Work Skills 2020’ report&comma; which detailed the ten skills our kids will need&period;  They include sense making&comma; social intelligence&comma; novel and adaptive thinking&comma; cross-cultural competency&comma; computational thinking&comma; new-media literacy&comma; transdisciplinarity&comma; design mindset&comma; cognitive load management and virtual collaboration&period; These are particularly handy hooks and justifications for why a child’s educative experience needs to be very different to the one we all had&period; They make the differences in your approach to previous approaches far more valid&period; And they make you sound outrageously clever too – so thanks ITFT&excl;<&sol;p>&NewLine;<p>In a nutshell&comma; our parents are paying more attention to the voice on the wireless than to ours because of the authority with which that voice speaks&period;  That authority doesn’t come from years of expertise&comma; from mountains of research or from synthesising and evaluating contemporary approaches&period; That authority is a choice – they’ve chosen it for themselves&period; Your positioning as an authority&comma; as a trusted advisor and as an expert is a choice too&period; And that choice&comma; that confidence&comma; needs to shine through in your communications to parents more than any mundane&comma; operational task&period;<&sol;p>&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"box shadow aligncenter" style&equals;"width&colon;85&percnt;">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"box-inner-block">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"fa tie-shortcode-boxicon"><&sol;span>&NewLine;<p><strong>THE CHEAT SHEET<&sol;strong><&sol;p>&NewLine;<p>Don’t have time to soak in the whole article today&quest; Here’s the big points …<&sol;p>&NewLine;<ol>&NewLine;<li>Choose to be an education authority for yourself&period;<&sol;li>&NewLine;<li>Use tech and your students to communicate&period;<&sol;li>&NewLine;<li>Comment on the big stuff of schools&period;<&sol;li>&NewLine;<li>Get ahead of the potential crisis points&period;<&sol;li>&NewLine;<li>Speak to future employability factors&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"box shadow aligncenter" style&equals;"width&colon;85&percnt;">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"box-inner-block">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"fa tie-shortcode-boxicon"><&sol;span>&NewLine;<p><strong>AITSL STANDARDS FOR PRINCIPALS…<&sol;strong> and you addressed them by reading&excl;<&sol;p>&NewLine;<p>The Big One<&sol;p>&NewLine;<p>3&period;7 Engage parents&sol; carers in the educative process&period;<&sol;p>&NewLine;<p>But also …<&sol;p>&NewLine;<p>1&period;2 Understand how students learn&period;<&sol;p>&NewLine;<p>3&period;5 Use effective classroom communication&period;<&sol;p>&NewLine;<p>7&period;3 Engage with the parents<&sol;p>&NewLine;&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&NewLine;

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Adam Voigt

Adam Voigt is the Founder & Director of Real Schools. Built upon years of experience as a successful Principal, Real Schools helps schools to build and sustain strong, relational School Cultures. A speaker of local and international renown, Adam has delivered a TED Talk and is the schools/education expert for The Project”.

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